The Biggest Loser Express Rapid Weight Loss Kit

Attention Priceline team members!

By now your store has taken delivery of the exciting new Express Rapid Weight Loss Kit from The Biggest Loser Club.

As you know, we sell many weight loss products. This page is to give you background and product knowledge about this product so you can sell it to our customers with utmost confidence. This is one of the most exciting weight loss products we’ve ever had!

Let’s hear directly from Shannan.

What do I get in the Kit?

As Shannan says, “The key insights that have made my contestants so successful at Camp Biggest Loser are now available in a box. My Biggest Loser Express Rapid Weight Loss Kit contains my expert 6-week program to get you on the fast track to weight loss and fitness. It’s like having me as your personal trainer!”

Here's what you get:

• 6 DVDs presented by Shannan as master class tutorials where he shares his tips and secrets and provides exercise workouts for beginners, intermediate and advanced
• 176-page colour program guide full of recipes, workouts and worksheets
• High quality pop-out measuring cups and foldable measuring spoons for accurately measuring your portion sizes and applying what you will learn on the DVDs and workbook
• A digital pedometer to measure your physical activity that clips onto your belt or clothing
• A retractable tape measure with centimetres and inches to track your progress
• A program wall calendar to keep you on track – perfect to put up on the fridge!
• Best of all – a 30-day free pass to www.biggestloserclub.com.au, which has arguably the best online food and exercise database and diary in Australia! You can access much more content, more how-to exercise videos, and even use it on your smart phone or iPad.

Tips on how to sell the Kit

• Firstly, move your Kits up from lower shelves and move them to eye-height shelf space.
• If a customer asks you about the Kit, walk over to where you can hand them the box. Open the front cover of the Kit and show them all the great things they get inside.
• Hand the Kit to the customer. The quality and weight is impressive.
• Explain that they get 6 DVDs of video presented by Shannan and online support including the ability to ask questions that will be answered by SP Health customer service staff.
• Explain that with the free online club pass they can look up calories for thousands of foods and manage their online diary using their computer or smart phone.
• Compare the cost of a training session with Shannan, or even a local personal trainer, to the incredible value inside this Kit with DVDs that can be watched over and over. It’s great value at $149.
• Remind customers that this is all about education and support, eating real food  and sensible exercise levels that can increase as you get fitter.

Marketing support

The Biggest Loser Express Rapid Weight Loss Kit available from Priceline.

1. The best marketing is the brand and the show itself – 5 nights a week during prime time.
2. Product display stands for selected stores soon – download assembly instructions pdf.
3. Email offers to our Priceline Sister Club customers.
4. We are hoping to have Shannan visit selected stores once the show completes its filming schedule – we’ll let you know if this goes ahead and what stores will be involved.
5. Heavy online marketing activity on the Ten show website by The Biggest Loser Club, creators of the Kit.
6. The Biggest Loser Club PR continues to promote the Shannan and the product.

Where can you get more help if you have questions?

SP Health Co is the company who designed, recorded and launched the Kit and their friendly staff are very familiar with its contents, menu plans or online support. Their customer service team is based in Sydney and is happy to talk to you or your customers. Call (02) 9923 8280.